Fellowship is a Lord of the Rings kind of structure that isn’t tied to a Lord of the Rings kind of world. Also the GM kind of gets to play a character too, but there’s rules to how that works so it’s actually fun for the GM to play, and entertaining for the PCs to interact, and useful to the game as a whole rather than the usual, y’know, GMPC who gets all the best trench coats and katanas.
Fellowship is already fully funded, so at this point you’re getting a complete game guaranteed. The higher we can push their funding, the more goodies we can get. It’s win-win.